Foto – Unsplash
2026. gadā skaistumkopšanas nozare pakāpeniski attālinās no priekšstata par ķermeņa kopšanu kā obligātu ikdienas rituālu. Mūsdienu ķermeņa kopšanas tendences arvien vairāk koncentrējas uz emocionālo labsajūtu, nevis tikai ādas stāvokli. Cilvēki pievērš uzmanību produktu tekstūrām, niansētiem aromātiem un apzināti izvēlas sastāvdaļas.
Therefore, current trends clearly outline priorities – body fragrances are becoming an integral part of everyday life. Textures are chosen that provide a feeling of comfort, while among brands, preference is given to proven quality, for example, Sol De Janeiro. It is the combination of such criteria that creates a special range of products that help improve well-being. Below you will find out which body care products currently occupy leading positions and which ingredients are considered essential.
Fragrance trends in body care products
In the assortment of MAKEUP and other online stores, Sol De Janeiro or other brand products with simple fruit, rose or classic floral aromas are increasingly rare . Consumers are increasingly choosing beauty products with multi-layered fragrance compositions that can affect emotional mood.
Warm, sunny, and sweet notes are preferred, creating a sense of peace and relaxation. The fragrance should last long enough on the skin to change the emotional state with just one inhalation.
Innovative textures and formulas
Brands are also paying more and more attention to the textures and formulas of body care products. Currently, the main emphasis is placed on light, highly concentrated beauty products that simultaneously care for the skin and provide a feeling of comfort. The following types of products have become particularly relevant in recent years:
- Foamy textures that help smooth the skin and create a feeling of lightness.
- Serum-sprays that are easy to take with you and that leave no residue on the skin.
- Transforming creams that turn into melting milk or oil upon contact with the skin.
- A breathable protective foam that is easy to apply and provides confidence in skin protection.
These are the textures most often chosen by modern consumers. At the same time, great importance is also attached to the composition of the products. Body care products must be dermatologically tested, not tested on animals and free of animal-derived or aggressive ingredients.
Why multifunctional products are coming to the fore
Living in the rhythm of rapidly changing trends, minimalism in the cosmetic bag has become a real must-have. Multifunctional beauty products are gradually replacing countless jars on the shelves, reducing not only the number of care steps, but also the amount of plastic waste after the product is used. That is why modern creams often combine protective filters, ingredients that provide long-lasting hydration and other active substances that take care of the well-being of the skin. Multifunctional body care products also allow you to significantly reduce expenses for purchasing new products.
Minimalism and a conscious skincare routine
In 2026, the conscious choice approach is becoming increasingly important. People are paying more attention to the composition and choosing beauty products more carefully. This is significantly influenced by the philosophy of minimalism, which encourages using less, preferring ethical and clearly understandable composition. Natural oils, plant extracts and other natural ingredients often fully correspond to this approach.
Various brands are also embracing this trend, developing effective face and body care products that help maintain the skin’s natural functions.
Individualization of body care as a major trend
The individualization of body care is coming to the fore, as marketing no longer plays a decisive role in the beauty industry. Customers choose cosmetics not only according to their skin type, but also to their lifestyle, biological rhythms of the body and even climatic conditions. Global trends show that adaptive formulas are being developed for beauty products that adapt to very specific needs of the epidermis.
Individualization is also manifested in the use of active concentrates. They are added to basic care products depending on the current condition of the skin. This approach allows you to choose products that adapt to the user’s needs right here and now, without overloading the skin and ensuring maximum effectiveness. As a result, any body care product chosen by the client works purposefully and effectively.
An individual approach helps maintain beauty, based on the real needs of the body and skin. This is how you can truly care for your skin and body the way they deserve. Therefore, the trend of individualization will continue to develop and strengthen in 2026.